The CPA Marketing Model
Selling products online enables your business to reach a virtually limitless audience, but targeting the right leads and converting them into customers isn’t always easy. CPA marketing, short for cost per action marketing, is a type of affiliate marketing used by businesses of all sizes to scale their marketing efforts and reach a wider audience. This involves partnering with an influencer, blogger or publisher who promotes your products in exchange for a commission fee. The affiliate receives a commission when a customer purchases a product through the affiliate’s marketing efforts. For example, the affiliate might write a review, display a banner ad on their website or post a video on social media promoting the advertiser’s product. Unlike other types of digital marketing tactics like cost per click (CPC) where you pay to advertise your brand with no guarantee of a sale, CPA marketing only requires you to pay after the sale occurs. If the customer requests a refund, you can r